During my time at Magnolia, I played a key role in art directing and curating cohesive narratives that spanned design, copy, and photography across all landing pages on Magnolia.com. I was responsible for developing wireframes, directing web design projects, and selecting photography tailored for both online and print marketing purposes. This experience deepened my appreciation for how powerful photography, timeless design, and evocative copy can significantly influence a brand's identity and storytelling.
Image curation and art direction for the launch of Magnolia’s Core Collection.
Creative Director: Joy Gallagher Copy: Hayley Zielke Designer: Elise Mcintyre
While at Magnolia, I was able to curate photography for various marketing ads for both Visit and Retail in the Magnolia Journal.
Art Directors: Taylor Wilcox and Joy Gallagher
Sundays to Savor was a weekly pause across our website and email channels meant to inspire our guests to embrace unhurried time in the kitchen and around the table. Together with my copywriter, we created seasonal stories centered around food and cooking while tying in Magnolia’s kitchen + dining product.
Creative Director: Joy Gallagher Copywriter: Hayley Zielke Designer: Elyse Mcintyre
Art direction and image curation for the landing page and blog posts showcasing Magnolia Networks’ newest series, Mini Reni.
Creative Director: Joy Gallagher Copy: Morgan Durick Designer: Daniel Hagemann